Despite their best efforts, they could not identify the problem. After a strategy session with Cadence, the issue was quickly spotted and resolved, leading to a rapid recovery in traffic. While SEO solutions aren’t always this straightforward, addressing technical SEO issues can sometimes yield immediate benefits. People intentionally seek out the information SEO helps surface, making it a more user-friendly and consumer-centered marketing tool.
For example, I created this post optimized around “link building services” because it has a super high CPC. As visual search technology improves, optimizing images and videos will become more critical for local businesses. With advancements in AR technology, it’s important for businesses to keep up with optimizing local listings and collect reviews. This could involve virtual tours or interactive maps that help potential customers find their way to local businesses.
You can’t do effective SEO if you don’t know what “effective” means! You’ll need to have a thorough understanding of SEO metrics in order to measure, analyze, and improve your SEO strategy. Enter any domain, and we’ll show you top competitive SEO metrics like Domain Authority, top pages, ranking keywords, and more.
Christopher has ten years of SEO experience and specializes in local. The image below is a SERP result example for “best restaurants Brooklyn,” showing local SEO in action. There are a variety of different things you can include in your SEO strategy.
Step 8: Refresh, repurpose, and reignite old content
For example, many website builders offer drag-and-drop editors. Lastly, it’s important to remember that paralysis by over-thinking is a real issue some struggle with. Get as close as you can within a reasonable timeframe, and prepare for future iteration. If you’re traveling through your plan and determine a soft spot at any time, simply pivot. It’s many hours of upfront work to get your strategy built, but it’s not too hard to tweak as you go.
Make no mistake, this is a major undertaking that will require expertise, technology and processes. Our content team leverages a number of leading SEO tools to develop and refine content. But we’ve also built our own proprietary technology to fill in the gaps where these tools fall short. Aim your focus where Google already recognizes your brand as relevant and authoritative, and it will be much faster and easier to see incremental results through a halo effect. In this way, you can continue to build a targeted ecosystem to achieve dominance in that area before tackling other, more challenging areas.
- Implementing any SEO strategy will therefore involve a lot of writing.
- “Administering a client’s GBP is an important skill set that a local SEO must learn.
- But the real value is tracking your impressions and clicks over time.
- Your competitors’ keywords are keywords your competitors currently rank for, but you don’t.
As an example, our product marketing team optimized Marketing Hub’s page to a T. I generally include the keyword a few times on and off your page to give Google a hand. I recommend using a tool to help you find potential keywords, such as Ahrefs or Semrush. It can cross-reference hundreds of thousands of sources to determine whether you’re an authority in the field. Therefore, every SERP feature you see is an additional opportunity to serve content to the same searcher. Search intent refers to what the user wants to do when they input a keyword in Google.
What Is an SEO Plan?
The Topical Dominance Tab within the Search Atlas Site Explorer Tool helps you compare your website’s topical authority against competitors for specific subject areas. Use the Search Atlas Site Explorer Tool to benchmark your website’s current SEO performance. The Search Atlas Site Explorer Tool generates detailed SEO metrics and competitive insights when you enter a website URL into the search bar. Simply paste your website’s URL, select a country, and click “Search” to generate the Site Explorer report.
To find them, use tools like Google Keyword Planner, Semrush, or simply look at autocomplete suggestions and “People Also Ask” in your region. Appearing as a guest on industry-relevant podcasts is a low-effort, high-reward way to earn backlinks. Hosts almost always link to your website, social profiles, or resources in the show notes. Podcasts also position you as a thought leader (think extra E-E-A-T points!) and give you content you can repurpose (transcripts, clips, quotes). To produce answers, LLMs rely on structured, authoritative, and well-cited content to generate trustworthy responses, which then drive referral or indirect traffic to websites.
It has taken over a decade to reach this point, but our approach to SEO has remained consistent. It’s always been about helpful content, thoughtful user experience, strong branding, and earning quality backlinks. But I’ve recently heard some chatter voicing the polar opposite. I’ve heard the sentiment to wholly ignore certain data points because they don’t represent the real person. To me, that’s bad advice — directional data is better than BHS Links the romantic notion of success based on your “gut” feel.